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Research papers

Harnessing the "four pillars of insight" to gain a return on insight

This paper illustrates how online insight management techniques are supporting the research and planning effort of a spring bottled water company in planning new bottled waters.The paper describes the work carried out to support the processes of...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Elizabeth Singleton, Tony Bowden
April 18, 2004
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Citation

Singleton and Bowden (2004a, April 18). Harnessing the "four pillars of insight" to gain a return on insight. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/harnessing-the-four-pillars-of-insight-to-gain-a-return-on-insight